Information Technology Act Paper free essay sample

Data Technology Acts Paper Shawanda Donelson BIS/220 March 31, 2012 Jacquelyn Jones Information Technology Acts Paper In the 1990s the Internet got well known, which kids at that point had unaided access. Kids were presented to pornography and other destructive materials. Congress attempted to stop it and put it into law, yet every course it went was resolved as being illegal. To a degree, innovation at long last won. Congress ought not pass a law punishing wholesalers, yet they should pass a law that would influence the individuals who get Federal financing. Erotic entertainment has been around since the 1970s, which was controlled from minors. On December 15, 2000, President Bill Clinton marked into law the Children’s Internet Protection Act. This demonstration puts limitations on getting federals reserves. They should utilize innovation and approaches that channels or obstructs certain material from being Internet open. These little youngsters are being focused on in light of the fact that they don't completely comprehend the perils of utilizing the web improperly. We will compose a custom article test on Data Technology Act Paper or on the other hand any comparative theme explicitly for you Don't WasteYour Time Recruit WRITER Just 13.90/page Subsequently, if their folks are not taught about the threats of Internet predators it makes it harder to instruct their kids. The Federal Trade Commission gave Congress a report in March 1998, demonstrating that the children’s individual data needed more assurance from programmers and predators. On April 21, 2000, the Children’s Online Privacy Protection Act (COPPA) was placed into law. The demonstration applied to online administrations and business sites focused on the consideration of kids. COPPA law assaults online correspondence which is explicitly unequivocal that needs creative, logical, genuine abstract, or political worth (Child Online Protection Act and Child Online Privacy Protection Act, 2002). Taking everything into account, the principle progression of innovation was the Internet of the two demonstrations, one kept others from gathering data from kids, and the other kept others from sending data to the youngsters. The kind of data that was dispersed was constrained by the improvement of the product innovation. The two laws obstruction were major, not from gathering or sending data yet from individuals who they are attempting to secure. References Children’s Internet Protection Act (CIPA). 2003). In Websters New Worldâ„ ¢ Computer Dictionary. Recovered from http://www. credoreference. com. ezproxy. apollolibrary. com/passage/webstercom/children_s_internet_protection_act_cipaChild Online Protection Act and Child Online Privacy Protection Act. (2002).

Building An Annotated Bibliography Research Paper

Building An Annotated Bibliography - Research Paper Example This announcement gives helpful data to build up the presentation. Critically, it would be utilized in the body of the task to contend against the wrongdoing obstruction impact of the death penalty. Moreover, it offers proof to dishonor those contending for utilization of the death penalty to dissuade wrongdoing because of absence of research. This book gives a wide range of data on wrongdoing and degenerate conduct from a sociological point of view. The creators bolster capital punishment for utilitarian reasons and requital. All things considered, they give contentions of when capital punishment accomplishes more damage than stopping wrongdoing. They back up their contentions with instances of different legal disputes and their results. It would be helpful at the presentation of the task when characterizing the death penalty, its organization and goals. It would likewise be utilized in the body when giving contentions for and against capital punishment as an approach to stop wrongdoing with the proof of outcomes of decisions giving suitable models. This book contends that the view of death being the harshest discipline would sensibly deflect wrongdoing. Lawbreakers carrying out life punishments don't have anything to prevent them from wrongdoing other than the danger of death. Then again, it contends that death penalty leaves the feeble presented to maltreatment from the solid and furthermore brings about social issue, two components which could advance wrongdoing. This book gives a basic premise to placing the death penalty into point of view while building up the presentation. Other than giving foundation data all through the venture, it would be basic in the body of the task to contend for and against the death penalty as an impediment to wrongdoing. This article contends against the death penalty as a hindrance to wrongdoing. It confirms this contention with the perception on the declining number of capital punishments in North Carolina, prompting no capital punishment in 2012. With this decrease, the North Carolina

Marketing Lessons Learned by Analyzing Tai Lopez

Marketing Lessons Learned by Analyzing Tai Lopez When starting a new business or even when you apply for a job in some marketing agency, it is very important that you show your knowledge of, at least, basic marketing concepts that are widely used across the entire world.To really be a successful entrepreneur, you will have to master a lot of skills, not just marketing, but way, way more.But, if you want to sell your product, service or content, you have to be able to communicate with people, to know what they desire in order for you to attract customers to accept your offer.That might sound easier than it is.We can never really know what the person actually desires. We can only make educated assumptions that will prove to be either right or wrong.What we could do is increase our chances of making the right assumptions, by educating ourselves more about the topic in questions and being able to understand how other people feel, put ourselves in their shoes, so we could get a sense of what would our needs be if we were in the same pos ition.That said, you can see why marketing is so important, especially nowadays, in the era of fast-paced businesses where social media and digital marketing, in general, is crucial for the success of any firm.If you are not present online, then you don’t even stand a chance against your competitors.And believe me, there are a lot of them since the competition is global and widespread in almost every field of business.WHO IS TAI LOPEZ?If you are new to digital marketing in general, you may have not heard of Tai Lopez, so let us introduce you to who this man is and why he is so good example of a successful person.We will briefly describe his life, offering his short biography and see how he managed to become as famous as he is now.So, stick with us if you want to find out more!Childhood and Early LifeTai Lopez was born on April 11th, 1977 in Long Beach, California. He was raised by his mother and grandmother, while his father was in jail during his childhood.He showed the great pot ential of being a successful person ever since he was a small boy.At the age of 6, he started selling cherry tomatoes, but seeing how that business wasn’t profitable enough, he decided to make a change and he opened a lemonade stand.That helped him earn much more money for his family because, as you can imagine, it probably wasn’t easy for his grandma and mom to raise a family on their own.Since he lived in an area full of gang activity, it was hard for him to find decent friends, so he usually read books instead.He wanted a better life for himself and his family, so he started to read Aristotle, especially the teachings about how to be happy and have a fulfilled life.His grandfather was a scientist, and you all know how kids feel about scientists, they think they are all-knowing people who have the answers to all the questions.So, what Tai did was ask his grandpa how to have a good life.His grandfather answered him that this modern world is too advanced for him, so he couldn’ t answer him truthfully.He just told him that the world is too big for one person to know everything and that if he wanted to find the answer to his questions, he would have to find people who would lead him to the answer, and people would have to meet during his life.After he gave him that answer, his grandpa left him a box full of books on different topics with a note to read all of that for starters.Tai Lopez tried to go to the college but decide to quit, because he wanted to find the real meaning of Aristotle’s “Good Life”.He has been reading a lot of books and eventually decided to meet the authors of those books, so he managed to save some money by doing smaller jobs.He traveled all across the world, visited 51 countries and managed to meet some of the people he wanted to meet.When he returned to the USA, he decided to live with the Amish and work on their farms for around two years.Business LifeAfter doing some work for the Amish, he decided to quit that job and he move d with his mother because he was broke and didn’t have enough money to rent his own place at the time.He decided not to lean on his mother, but instead, he tried to think of the way to make more money since he only had $47 in his pocket.He didn’t want to live like that anymore and that’s why he decided to change his life.In yellow pages, he searched for the biggest advertisement and found a person who had knowledge about business.He offered to work for free for some time, in exchange for that man teaching him the fundamentals of finance and the ways of conducting business. That was the start of his career.Later on, he worked at GE Capital and managed to become a certified financial planner and investor, with more than twenty multi-million dollars companies on his tail.Apart from that, he also runs “The 67 Steps Program” in order to help young people, who struggle with their own personal business decisions and for those who would want to get a better understanding of “Goo d Life”.Considering all that has been said so far, let us now present the most important marketing lessons Tai Lopez could teach us. MOST IMPORTANT MARKETING LESSONS BY TAI LOPEZ1. Have a Unique Story for Your BrandThe first thing you need to have when thinking about the product you want to make or the service you want to offer to other people is, of course, an interesting story behind that certain product.Almost every successful worldwide brand has a personal story of how it comes to be so popular and wanted.For example, we have IKEA, the furniture retail company that has been made out of the idea that everyone should be able to afford decent quality furniture.That type of story sends the right kind of message to the common folk, telling them how they matter too and that build trust between customers and the company, which is very important in every type of business, because, as we all know, the customer is always right.But, not everyone is lucky enough to have such an interestin g life or even a story about their brand, as Ingvar Kamprad had.That doesn’t mean you should make up your own completely not true stories as well since that is not how honesty in business works.What you could do, instead, is mix some true stories and add some additional flavor, so they become juicier and more interesting to the viewers.Because as wise people say: “Every good story deserves embellishment”.That way, you would have a story about your product or brand that is, at the same time, both true and interesting to the public, which could potentially bring more customers to you, thus, raising your sales and amount of money you have.When your story is noted and memorable, people will recognize your products and even when you launch a new product, they will be more eager to try it out, because of your past reputation and the excitement you offered them with that interesting story about how your brand came to be.2. Be YourselfOne of the best selling points is to be yourself, show the customers who you really are, what are your hobbies, habits, and interests.This is more important when it comes to digital and social media marketing, to people who are using blogs and other internet services to advertise their products and services.But, that doesn’t mean it is not important for everyone else.On the contrary, when people see you for who you really are, you want to present yourself at your best to them, but also show some of the not so happy things, so they could relate themselves to you.When people see that you are just a human being, just like them, they will feel more open to suggestions and willing to try to understand you from time to time, so they would be much eager to accept certain changes in your product line or certain changes on a specific product etc.That’s why it is important to establish healthy customer-relation, so you could have a much easier time introducing new innovations and products.There will always be more traditional people who would want things to remain the same all the time.Yes, by introducing new products, you will probably gain more new customers, but your goal shouldn’t just be to get new customers, but also to keep old ones around, since they are the bulk of your customer population and without them, you would have to basically work from the scratch to get to know new customers and their wishes, which is not an easy task.If you think of yourself to be a good person, then you shouldn’t have any doubts about how you should act in front of your customers.Just let them see you for who you really are and they will recognize the best and the worst in you and eventually relate themselves to you, thus, allowing you to create very stable customer-relations.3. Offer Unique ContentOne really important thing when it comes to growing your business is innovation.If you constantly search for new things that could help you offer a very distinct product or service, you should have fewer issues with maintaining y our business.But what about those of you who don’t have their businesses yet and who cannot decide what to focus on when it comes to starting it?Well, you will not have an easy time to decide that, but let me give you some tips, so you could decide a bit easier.In order for your product or service to be looked upon and even wanted, you need to make it unique, to make it stand out of the crowd because there are a lot of different products out there, so it is getting harder and harder to make unique content, which you could easily sell and enter the market.That’s why you need to conduct a thorough market analysis before you jump into making your own business.Try to find a niche where there aren’t that many different products and try to make unique products on that market.If you find that too hard and almost not possible, you could find a new way to present your content instead of making the entirely new content.Even new type of packaging could sometimes do the trick and pique th e interest of enough people, so don’t hesitate to experiment with that, because it is rather important to start good, in order for a business to flow healthy in the future.4. Don’t Be Afraid to Take Calculated RisksOne thing that every entrepreneur has to learn is how to manage risk related to business.There are 7 billion people on this Earth and a lot of both large and small companies. And everyone, starting from individual people to big companies will face some type of risk.So, we could say that our lives are definitely not riskless.That fact doesn’t need to mean that we should hide in our homes and do nothing for the entirety of our lives.On the contrary, that means we need to learn to manage that risk and cope with it, in order to fulfill our lives with what we want to do.With that said, do not be afraid to take calculated risks.Sometimes potential benefits could overcome our sense of fear and then we would be awarded for taking that risk and not backing down from the figh t.This is particularly important in social media marketing, because it is a large market and there are a lot of competitors around there, so you need to be able to experiment with a lot of new stuff no one else has tried, so you could stand out of the crowd and make yourself visible to other people.That’s why you shouldn’t hesitate to try out some ideas you might have because some of them could turn out to be very fruitful and useful for the advancement of your entire business.Successful entrepreneurs and marketers know this and they are not afraid to be that kind of people, so neither should you if you want to succeed in that line of business.5. Test and Optimize Your ContentAs we have previously mentioned, people who risk tend to get the best rewards if they manage to evade the failure of their investment.But, in some cases, the final product might not give the best possible results, so it could require some tweaking some features so it would become better.So, do not be afraid to do that, to experiment with your products and marketing strategies as well.What you should do is constantly looking for new ways to improve your business, as well as your products in general.When you implement certain changes, make sure to test how they react with already implemented things.If new changes turn out to be a success, then you will find yourself in a very good position, especially if no one else has thought of the same and changed their products as well.But as time progress, other people will probably try to copy your method and know-how, so what once was an innovation, now it will just be a common strategy or feature.That is why you constantly need to look for new ways to improve your business, not stopping even when you find something because as time goes by, things change and you need to be up to date, in order to stay on track with your competitors.6. Branding Your Best QualitiesThis one is probably very important at the very beginnings.Before you choose what fi eld you want to specialize in, you have to do thorough research of, not just the market itself, but the research of yourself and your own abilities.If you don’t want your start-up to fail, you should do this very carefully and try to enter the business by using your own strengths.So, try to avoid starting businesses where you can clearly show your weaknesses because it will probably not go so well.This problem could be resolved by having a competent team that includes people with the skill set which is the complete opposite of yours.That means having people whose strengths are your weaknesses and the other way around.That way you can all complete each other and have a strong position in the company.However, that is not possible all the time, since most entrepreneurs start alone or with a couple of their friends, so it is not common for people to have either enough money to build that kind of team or enough trust in people to do the same.That’s why the only logical way is to star t your own business by measuring your own strengths and weaknesses and deciding which field would suit you the most.Some people are good at one set of things, other people are good at different things, and you just need to find your own way.Beside, when your work is related to something you are good at and you like it, then it is much easier to do that work every day, without making any complaints and without being more psychologically tired of your job than in cases where you have a really bad job, which you don’t like at all. 7. Make Sure to Read Every DayTai Lopez likes to use one very funny sentence, which is that he is reading one book per day and that every person who strives to be a successful entrepreneur should do the same.So, why do you think that is true?Well, people are not born with knowledge.We have to learn everything, from simple muscle movements to words and eventually sentences.Then the school comes, high school, college and eventually university.But, does our se arch for knowledge ends there?Of course not, people should learn throughout their entire lives. Every day we learn something new.And one of the most important learning channels is books.By constantly reading books, we get new information, we learn something new.That is not something which should be taken lightly.Even if you don’t go to college, you could learn a lot by reading on the side, when you have free time.That’s how Tai Lopez became so successful.He read a lot and worked a lot to apply all the knowledge he had previously learned from both books and by working in the financial sector.You can learn basically anything from books nowadays.And a lot of those books are accessible on the internet both for free and for a cheaper price than in bookstores, in case you are the person who doesn’t have too much money to spend on books and would rather want to focus on starting your own business.FINAL WORDWe have come to the end of our presentation and it is now time to present some conclusion that we have discovered, or rather, that Tai Lopez has discovered.The point of his speeches and training is not just that people see how to make money, but they should also see if they are the right people to make money this way.He says that the point of his presentations is that people see what kind of person they are because he claims that not everyone deserves to be an entrepreneur.What he means shouldn’t be taken as an insult, but rather as a compliment.People who are hard-working and who tend to work on themselves and their businesses are the people who deserve to be rich.Lazy and people who slack are those who don’t have enough ambition and thus, they do not deserve to be successful entrepreneurs.

The Code Of Ethics Of The Society Of Professional Journalists

The Code of Ethics of the Society of Professional Journalists is organized around fourth principles: to seek the truth and report it; to minimize harm; to act independently, and to be accountable. Each of them considers a list of normative guidelines to orient the ethical decision-making process within a newsroom. In any case, the SPS’ orientations are framed by a utilitarian approach to ethics: Due to the voluntary character of the code, the Code attempts to advising more than requiring and, in that sense, the recommended procedures and activities in which journalists should engage to accomplish an ethical work are oriented to journalists as individuals instead of a collective. In fact, and just as an example, the advices to accomplish journalistic independence include avoiding all kinds of membership, because it could to â€Å"damage credibility† (p. 10). So, it is up to each journalist to act correctly in order to achieve an ethical performance. In that frame, if one by one, journalists do their job ethically, the society would enjoy an ethical journalism as a whole. In order to apply this instrument in a practical way, these prescriptive recommendations can be turned into questions. Doing so, a checklist will be on hand to test if a deception strategy fits ethically in a journalistic production. For example, within the â€Å"Minimize harm† aim, a journalist can ask himself: Are the juvenile suspects identified in my article/story? Are this story and the way in which I amShow MoreRelatedCodes Of Ethics From Different Fields966 Words   |  4 PagesI chose three codes of ethics from different fields. The fields are; 1. Society of professional journalists http://www.spj.org/ethicscode.asp 2. Australian Computer society http://courses.cs.vt.edu/~cs3604/lib/WorldCodes/Australia.Code.html 3. 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Smog Pollution Control Of Los Angeles Essay - 1447 Words

It is well known that for decades the city of Los Angeles has had some of the worst air pollution in the country. There would be days where the smog would be so thick that people were forced to stay indoors due to the health risks. In the late 1940’s Los Angeles established the Air Pollution Control District. It was the first in the nation. Since then there have been stricter regulations and laws passed to help reduce Los Angeles smog problem. Though Los Angeles has reduced its air pollution by nearly a third of what it was, it is still one of the nation worst air polluters. It has not met the Environmental Protection Agency’s acceptable levels of air pollutant. Photochemical smog is the main reason behind the air pollution in Los Angeles, but there are many parts of photochemical smog that make it so harmful. Photochemical smog develops from two main sources: sunlight and the emission from combustible engines. What are emitted from the incomplete combustion are carbon monoxide, nitrogen oxide, sulfur oxide, volatile organic compounds (VOC’s) and very fine particulate matter. When nitrogen oxide reacts with sunlight, it creates ground level ozone, O3. Ozone in the upper atmosphere does is very beneficial and shields us from ultra violet rays. At ground level, ozone can cause damage to the respiratory system and cardiac problems. Carbon monoxide binds to red blood cells and prevents them from absorbing oxygen and can stay in your system for days. VOC’s can be an eyes, noseShow MoreRelatedSources of Pollution and Their Effect1081 Words   |  4 PagesAir pollution used to be a natural occurrence that had no major effects on the Earths inhabitants. Such instances were caused by forest fires, emission from the Earth, and volcanoes. It was not until humans discovered how to start and control fire that we started over polluting the planet. 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Benefits of Hosting Olympics Free Essays

The Olympic Games first started at Olympia in Greece in 776 BC. At that time, the games held were organized into festivals. There was a peace agreement called the scared truce between the city-states of Elis and Pisa. We will write a custom essay sample on Benefits of Hosting Olympics or any similar topic only for you Order Now The reasons for hosting the Olympic Games at that time fall into three obvious aspects —— the honour of competing, the opportunity for trade and also, for peace. The reason why cities bid to hold the Olympics now are more complicated than in ancient time. But the main reasons remain the same. Cities may bid to host the Olympics to raise their International status by opening a door to the whole world, boost their economy, and enrich their culture and so on. All in all, cities want to promote the pace of their development by holding such a big event like the Olympics. Cities also have high expectations about the legacy benefits of the Games. Some of the main benefits will be identified later in this article. However, the benefits that are claimed in relation to hosting the Olympic Games are hard to measure. Those main benefits will be evaluated by taking the 2000 Sydney Olympic Games for instance. The legacy benefits of the Olympic Games can be indentified through four aspects —— political, economical, environmental and as the Olympic Games is a big sporting event, the last one should be sport. Politics had no place in the ancient games. The event was made possible in part by a truce that allowed visitors and competitors to travel to Olympia safely. During the truce there was no war, no executions, and no military action. However, although it is claimed that the modern Olympics have nothing to do with the political, many countries bid to host the Olympic Games for many political reasons under different circumstance. The best example to examine the relationship between sport and politics was the two German states during the cold war between 1945 and the early 1970s, in which period the two German states competed to host the Olympic Games in order to establish their own political authority. (Hughes, Owen, 2009). The 1972 Munich (Germany) Games was no doubt a good stage to show the rebuild Germany after the war. The Olympic Games are somehow a stage to relief the political conflicts and help the host cities change their International image. In terms of economy, it is the most important area when talking about the benefits of the Olympic Games. Cities always have high expectations to develop their economy after hosting the Olympics. Although the 1980 Moscow Olympics left a great amount of debt to the host city, the 1984 Los Angeles Olympic recovered people’s confidence. Matthewman (2009) indentified the legacy benefits of the Olympics’ economy benefits were included media exposure, employment and education training, infrastructure improving, increased trade, new investment and housing. However, the economic benefits of the Olympic Games are obviously much more than Matthewman described. There is a similar report printed by Price Waterhouse Coopers (2004) claimed that the long-term economy benefits would include: A. Improvement of city productivity (e. g. better transportation) B. Cultivate the city’s management ability to deal with International event. C. Olympic-related trade. D. Media exposure. E. New investment and more job opportunities. F. Training project. G. Tourism industry Another benefit of the Olympics could be the improvement of city environment. After the International Olympic Committee (IOC) make the environment the third strand in 1994, cities have made their efforts to deliver cleaner and greener Games. The eco-friendly event made the sustainable development theory spread all over the world. The Olympic Games make a good contribution to arousing the awareness of protecting our environment which could be beneficial to the whole human society. As the Olympic Games combined different sporting event, it is most closely related to sports in the host cities. Firstly, the sports infrastructure could be improved as cities want to hold the Olympics. This improvement can have a good impact on their athels’ training conditions, sports watching industries and provide their citizens of more sports sources. Secondly, a big sporting event can arouse people’s interest in sport. Additionally, it is good for promoting sport in the host cities as a guide to develop a health living style among its citizens. This is good for citizens’ health and their quality of life. To evaluate these benefits, the 2000 Sydney Olympic Games can be a good example. According to Cashman (2002), the Olympic Games would help the host cities acquire high international reputation in terms of politics. As Australia has a history of its nation conflicts between local residents and emigrations, the 2000 Sydney Olympic did not be supported by their citizens. However, the Olympic organisers came up with many ideas especially by designed a long-distance torch relay program in order to unit the people. This excellent torch relay project which included 11,000runners, successfully changed people’s attitude and built a conception that the 2000 Sydney Olympic is not just about Sydney, it is about Australia as a whole(Haynes, 2001). The economic benefits of the 2000 Sydney Olympic Games are hardly measured because there are so many potential areas for long-term impact. However, a 2001 Price Waterhouse Coopers report showed that Sydney has benefited from the 2000 Olympic Games a large amount of profits, which included about $3 billion from new business, $7. billion was injected for infrastructure and promoting business of New South Wales, more than $6 billion from tourism and opening their door to attract International business projects. (Matthewman, 2009) In other words, the Sydney Games had not only gained more investments and improved the city’s infrastructure; it also developed the industry of tourism and gave the ability to manage large projects. The 2000 Sydney Olympi c Games was the first time the idea of the â€Å"Green Games† was adopted. Sydney had come up with five strategies before bidding to host the Olympic Games —— save energy, save water, reduce rubbish, prevent pollution and protect the natural environment (Cashman, 2002). As the benefits on environment are difficult to identify in a short period of time, it is not likely to attribute the environmental improvement to the â€Å"Green Olympic Game† only. However, the eco-friendly idea will surely make great contribute to the city’s environment. People’s awareness was established after the â€Å"Green Game†, and it was becoming more and more popular that individuals started to take environment their own responsibility. Sport itself has obviously benefited from the Games. Firstly, the Olympic Games appeared to contribute to the sports infrastructure. Sydney had built the high-level sport facilities which combined technology and art to host the events. These sports infrastructures would improve the athletes’ training conditions and provide large sports events among counties as well. Secondly, the Sydney Olympic Games tend to arouse local people’s interest in participating sports activities. The Sweeney Sport Report 2000/2001 showed there was a significant increasing trend of sports on TV viewing. According to Haynets’s (2001) report, it is claimed that this raised participation might also lead to some other benefits, such as heath and economic. However, it is hard to know whether the citizens’ interests can last for a long time. To conclude, cities bid to host the Olympic Games for their better developments. The Olympic Games have a great impact on many areas of the hosting cities, which obviously are not restricted to the four aspects above. The benefits of host cities can gain from the Games are quite different and difficult to measure. The 2000 Sydney Olympic Games are a good example because it has won a high reputation for its successes. However, as there are always diverse proposals in different cities toward hosting the Olympics, it is important to have a detailed plan before both bidding and hosting the Games and reasonable expectations. Reference list Jill Hatnes(2001) ‘Social –economic impact of the Sydney 2000 Olympic Games’. International Chair in Olympic, Centre d’Estudies Olympics (UAB). 2001 from http://olympicstudies. uab. es/pdf/od013_eng. pdf Price Waterhouse Coopers (2004) ‘The economic impact of the Olympic Games’. European Economic Outlook, June, p. 18-19 Richard Cashman(2002) ‘Impact of the Games on Olympic host cities’. International Chair in Olympic, Centre d’Estudies Olympics (UAB). 2002 from http://olympicstudies. uab. es/lec/pdf/cashman. pdf Richard Matthewman(2009) ‘Economic impacts of Olympic Games’. July, 2009 from http://maasterpieces. com/Documents/Economic%20Impacts%20of%20Olympic%20Games. pdf R. Gerald Hughes, Rachel J. Owen (2009) ‘The Continuation of Politics by Other Means’: Britain, the Two Germanys and the Olympic Games, 1949–1972’. Contemporary European History, 18(4), pp. 443-474. How to cite Benefits of Hosting Olympics, Papers

Understand Personality Structure Clinical -Myassignmenthelp.Com

Question: Discuss About The Understand Personality Structure Clinical? Answer: Introducation Personality is defined as the combination of traits or characteristics that create a persons distinct character; it is the visible aspect of an individuals character which impresses others. In other words, personality is referred as a set of emotional qualities or method of behaving in certain situations that differentiate a person from others (Kim, Hon Lee, 2010). This essay will focus on different theoretical arguments provided by experts on peoples personalities. Many experts have given several personalities theories within psychology in order to explain different ideas about how a persons personality develops and what factors contribute to personalitys development. In recent years, management focus on analysing and learning about their employees personalities since it assists in establishing a positive working environment. Managers implement organisational behaviour theories in the corporation which assist them in motivating employees by evaluating their personalities that assis t in increasing their productive performance. This essay will compare and contrast various theoretical arguments given by an expert on peoples personalities in an organisation. Further, the essay will evaluate how managers can use this information to establish a positive working environment in the enterprise and increase employees productive performance. There are several personality types in an organisation which influence the behaviour of employees; managers focus on influencing workers behaviour by assessing their personality traits and use them to their advantage. One of the most popular theories of personality is provided by Sigmund Freud called Psychodynamic theory. This theory provides that personality is the basic structure of id, ego, and superego. As per Freud, these factors unconsciously impact personality traits, and they are developed at the early childhood stage (McWilliams, 2011). The id or Instinctive drives part of the brain is completely unconscious, whereas, ego and superego are both conscious and unconscious parts. The id includes factors such as food, sex, aggression and others, and they are influenced by early childhood influences, especially by parents. First five years of children early childhood has a significant influence on their personality, and it is largely affected by their parents behaviour. Similarly, Freud provided that manager is subordinates parent figure, and they can be good or bad depending on how manager perceived the situation. The employees who idealise their manager are more likely to be sensitive to criticism, therefore, they should be treated differently during a performance review that other subordinates who did not have any issue with constructive criticism (McLeod, 2017). Unlike Freuds psychodynamic theory, the Biological theory of personality provides that genetics are responsible for personality traits of people. The biological theory of personality contradicts Freuds theory which provides that nurturing influence a persons personality such as parenting or early childhood experiences, whereas, the biological theory provides that natural factors such as genetics influence a person personality traits. The study conducted on heritability suggested that there is a link between personality traits and genetics (Cuncic, 2017). Hans Eysenck provided that personality has a direct link with biological processes. For example, employees with introvert personality had high cortical arousal which assists in leading them to avoid stimulation. However, extrovert employees, on the other hand, had low cortical arousal that causes them to seek out stimulating experiences (Lewin, 2013). Although, many experts have provided that biological theory did not have any influe nce on Big five personality traits which include operations, extraversion, conscientiousness, neuroticism, and agreeableness. But, recent studies have suggested that biological factors might influence this model as well (Selfhout, Burk, Branje, Denissen, Van Aken Meeus, 2010). Therefore, this theory provides that managers have to assess their employees personality and assign them jobs accordingly because their personality traits are natural and it is difficult to influence them by external factors. The Freuds psychodynamic theory is a part of behavioural theories of personality, whereas, the biological theory is opposite of behavioural theories. Similarly, there are various traits theories provided by experts which are based on personality qualities analysis. These theories are used by managers to study employees personality in a corporation which assists in implementing appropriate organisational behaviour theories. Traits are defined as habitual part of a persons emotions, thoughts, and behaviour (Ryckman, 2012). These theories provide that personality factors remain stable over time,f and they are different for each individual, for example, some employees are extroverts who are good at handling supervision tasks whereas introvert employees prefer desk jobs. Each person has a unique set of skills which differentiate it from others, and managers measure these personality characteristics to implement appropriate organisational behaviour theories. Hans Eysenck is one of the most famous British psychologists; he provided that there are two key dimensions of a personality, which includes extroversion and introversion that account for all the other personalities. Extroversion personality people are loud and outgoing whereas introversion personality people are quiet and reserved (Eysenck, 2012). This theory is similar to the biological theory of personality since it provided that people primarily divided into two categories: extroverts and introverts. Just as the biological theory of personality, this theory provides that extrovert employees have low arousal level whereas introvert workers have high arousal level. Gordon Allport was among the first ever psychologist who provided personality based trait. His theory is different from Eysenck theory who divided personality into two key dimensions, whereas, Allport theory provide that there are more than four thousand words in English dictionary which define personality traits. He divided traits into three key parts: cardinal, central and secondary (Chen, Yang, Chen, Tseng Lee, 2013). Cardinal traits are developed later in life, and they influence a persons decision key life decision such as kindness, greed, narcissism or lust. Central traits are major characteristics of a persons that leads to creating their personality such as anxious, intelligent, or shy. Secondary traits are the general behaviour of a person that only appears in specific situations such as getting nervous while p ublically speaking (Ickes Knowles, 2012). The traits theories assist managers in implementing appropriate organisational behaviour theory, for example, the manager can implement Personality-Job Fit theory during the recruitment process which assists them in analysing a job candidates traits and assign him post accordingly. Social Learning Theory of personality given by Alan Bandura is another popular theory of personality which is used by managers in order to influence their employees personalities to increase their performance. Bandura agrees with the classical conditioning and operant conditioning behaviourist theories, but he further provided new principles which include mediating process and observational learning. The theory provides that employees imitate the behaviour qualities of people around them, and they respond to punishment and reinforcement (McLeod, 2016). Unlike Freuds psychodynamic theory and Biological theory of personality, Social learning theory provides that the actions of managers can change the personality of an employee. Managers can implement policies of reinforcement, punishment or motivation which assist in changing employees personalities and increase their productive performance (McCleskey, 2014). Freuds psychodynamic theory and Biological theory of personality provide that managers cannot change personality, instead, workers should be assign jobs based on their personality and policies should be made accordingly to achieve maximum productivity. Whereas, Social learning theory provides that personality of an employee is influenced by several external factors and managers can implement policies to influence their productive performance positively. In recent years, the role of personality theories has grown substantially in corporations because each company focuses on gaining a competitive advantage over its customers. Employees are considered as crucial assets for modern corporations and managers focus on increasing their productive performance by providing them appropriate incentives (Li, Liang Crant, 2010). Managers use personality theories to understand their employees attitude and use such information to implement various organisational behaviour theories. For example, Freuds Psychodynamic theory can assist managers in implementing the appropriate motivational theory in the organisation because it assists them in analysing which employee will prefer monetary or non-monetary rewards (Korsgaard, Meglino, Lester Jeong, 2010). The Social Learning theory provides them managers should implement a positive and challenging organisational environment which will influence employees to increase their productive performance. In conclusion, modern corporations use personality theories which assist managers in implementing effective organisational behaviour theories which provide them a competitive advantage. Various experts have given different personality theories based on different key aspects such as biological, behavioural, or traits. Managers use various personality theories while performing business activities such as Freuds Psychodynamic theory, Eysenck Personality Traits theory, Social Learning theory, Allport Personality Traits theory, the Biological theory of personality, and many others. These theories provide necessary employees behaviour information to managers that assist them in implementing different organisational behaviour theories for different business functions such as motivating employees, establishing a positive working environment or many others. Modern corporations should effectively implement organisational theories based on employees personalities since it provides them a compet itive advantage and sustains their future growth. References Chen, C. W., Yang, H. C., Chen, C. H., Tseng, C. P., Lee, K. L. (2013). Retracted: The Relationship between Personality Traits and Sales Force Automation Usage: A Review of Methodology.Human Factors and economics in Manufacturing Service Industries,23(4), 294-305. Cuncic, A. (2017). What Are the Genetic Causes of Social Anxiety Disorder?. Retrieved from https://www.verywell.com/what-are-the-genetic-causes-of-social-anxiety-disorder-3024457 Eysenck, H. J. (Ed.). (2012).A model for personality. Berlin: Springer Science Business Media. Ickes, W., Knowles, E. S. (Eds.). (2012).Personality, roles, and social behavior. Berlin: Springer Science Business Media. Kim, T. Y., Hon, A. H., Lee, D. R. (2010). Proactive personality and employee creativity: The effects of job creativity requirement and supervisor support for creativity.Creativity Research Journal,22(1), 37-45. Korsgaard, M. A., Meglino, B. M., Lester, S. W., Jeong, S. S. (2010). Paying you back or paying me forward: understanding rewarded and unrewarded organizational citizenship behavior.Journal of Applied Psychology,95(2), 277. Lewin, K. (2013).A dynamic theory of personality-selected papers. Worcestershire: Read Books Ltd. Li, N., Liang, J., Crant, J. M. (2010). The role of proactive personality in job satisfaction and organizational citizenship behavior: a relational perspective.Journal of applied psychology,95(2), 395. McCleskey, J. A. (2014). Situational, transformational, and transactional leadership and leadership development.Journal of Business Studies Quarterly,5(4), 117. McLeod, S. (2016). Bandura - Social Learning Theory. Retrieved from https://www.simplypsychology.org/bandura.html McLeod, S. (2017). Theory of Personality. Retrieved from https://www.simplypsychology.org/personality-theories.html McWilliams, N. (2011). psychology diagnosis: Understanding personality structure in the clinical process. New York City: Guilford Press. Ryckman, R. M. (2012).Theories of personality. Boston: Cengage Learning. Selfhout, M., Burk, W., Branje, S., Denissen, J., Van Aken, M., Meeus, W. (2010). Emerging late adolescent friendship networks and Big Five personality traits: A social network approach.Journal of personality,78(2), 509-538.

Social Inequality in To Kill a Mockingbird Essay Example

Social Inequality in To Kill a Mockingbird Paper Social inequality is the existence of unequal opportunity for different social classes. Social inequality is found within every society and is based upon many different factors. Some of these factors include people’s level of education and their level of income. Harper Lee shows social inequality is largely influenced on the amount of education received in her book To Kill A Mockingbird. One of the main characters in To Kill A Mockingbird is Jem Finch. Jem Finch defines the social hierarchy of Maycomb, Alabama into four different categories. Jem puts people like his family, the Finches, at the top of the hierarchy. The Finches are a very educated, well off, white, family. Below the Finches Jem puts the Cunninghams. The Cunninghams are a poor, semi-educated, white family. Even though the Cunninghams are in some bad situations, they are still nice people. This is why they are above the next people: the Ewells. The Ewells are the second to last on Jem’s social hierarchy scale. The Ewells are what would be consider â€Å"white trash†. They are rude, filthy, poor, uneducated people. The only reason the Cunninghams and Ewells are not on the same level is because of how rude the Ewells are. The last on Jem’s scale is the blacks. The setting of To Kill A Mockingbird took place in the 1930’s, which is why the blacks We will write a custom essay sample on Social Inequality in To Kill a Mockingbird specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Social Inequality in To Kill a Mockingbird specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Social Inequality in To Kill a Mockingbird specifically for you FOR ONLY $16.38 $13.9/page Hire Writer are on the bottom. This also explains why the blacks were not allowed the same opportunities as everyone else was. Blacks were not given the same education opportunities as the whites. A majority of the citizens in this time period were extremely racist. As previously stated the Finches are the most financially stable and they have the most education out of everyone in the book. Their level of education is shown through the fact that Atticus, the father of Jem and Scout, is an attorney. Even in the 1930’s being an attorney was not easy to become; it required a lot of schooling. Atticus being an attorney is also why they a

OMAM vs. La Strada Comparison Paper Essays

OMAM vs. La Strada Comparison Paper Essays OMAM vs. La Strada Comparison Paper Paper OMAM vs. La Strada Comparison Paper Paper Essay Topic: Black Dog of Fate Of Mice and Men and La Strata By comparing Of Mice and Men and La Strata, they both come together to a similar point. Innocent figures are usually represented by nature while the opposite is described with a condescending connotation. Weapons are used to harm things and are able to assert dominance. When asserting dominance, one might say that the dominant being is a male showing masculinity while the one being dominated is classified as being a female showing feminism. When these two archetypes conjoin, it an be analyzed as innocence is inferior to weapons as weapons can disrupt a balance of nature, which can translate to how weapons and their users are more masculine to innocent figures which can lead to their ultimate doom. Steinbeck and Felling show a common interest in innocent figures and weapons due to the presence of both in their literary work. In Of Mice and Men, Leonie is portrayed as an innocent figure. He is described in a simplistic way and with nature and animal terms. As Leonie is being described in the beginning of the novel, his walking is described as the way a bear drags his saws (Steinbeck 2). Although the bear is known to be scary and dangerous, it can also be a lovable, stuffed teddy bear that a young child would want to play with. On that notation, Leonie is classified as a harmless, lovable man who is dumbstruck and has no intention on harming anybody. However, Liens friend, George, is described with the opposite of what Leonie was. He is classified as a man that was small and quick, dark of face (Steinbeck 2). Dark symbolizes evil or bad. So as Leonie is enjoying life, George will indeed know how to mess things up. Steinbeck makes the readers feel affection towards Leonie as he stumbles on throughout the novel. He is also recognized as being child-like. George describes Leonie as either a domesticated dog or a young male child when he says, Good boy! Thats fine Leonie! (Steinbeck 15). Being child-like creates a hidden definition of being dumbfounded and not knowing whats better or worse. Liens strength can get the best of him as he doesnt know that he has so much of it. When he murders Curlers wife, he only thought that he had hushed her but accidentally killed the woman. This pertains to the idea that Leonie is a child that doesnt know what hes doing and is portrayed as innocent but can possibly lead to his tragic fate. Riding along with Sampans, Slaloming is often identified as an innocent figure. She doesnt do anything bad or harmful to anyone. She is looked down upon all other people, thinking that she is a reckless child. Like in Of Mice and Men, a child is known to be a bit of a hassle and always getting into trouble. Although, what Slaloming gets in trouble for is the opposite of what normal people get in trouble for. Sampans knishes her for not obeying his orders to steal from the nunnery. This is known to be an innocent figure if one does the right thing but can easily backfire as it will be contrasted with black in the background or around her while she is wearing white. White symbolizes purity, softness, and innocence, thus creating another reason as to why Slaloming is an innocent figure. Her hair is lighter than everybody else in the film which also creates the contrast and the innocence. However, Sampans is always wearing black or dealt with black around him which makes him a threat to Slaloming. Moreover, Gloamings whiteness will soon be struck by Campaigns blackness. In Of Mice and Men and La Strata, Leonie and Slaloming are parallel characters that are classified as innocent figures. George speaks out to Leonie as if he was a small child and Sampans treats Slaloming like a child that is out of line. Leonie and Slaloming both act like they could be five years old and readers wouldnt know the difference. They both act like they dont know any better and think everything is all fine and dandy. Their partners are similarly the exact opposites of Leonie and Slaloming. Both of them can be recognized as two individuals that involve nature and light, which can be analyzed to become a symbol of innocence. Moreover, George and Sampans drastically contrast with the innocent figures as they are portrayed as evil and bad. George was described with a dark face and Sampans was always dressed in black or shot in front of a black background. George and Sampans are identified as threats towards Leonie and Slaloming as they are the opposites of them. Weapons are used to keep Leonie from doing anything bad. George uses the gun o show his masculinity and uses it to kill Leonie. George asserts his dominance when, the muzzle of it close to the back of Liens head. The hand shook violently, but his face set and his hand steadied. He pulled the trigger. (Steinbeck 106). Before this had happened, Leonie stole the gun and ran off so he wouldnt be harmed. This foreshadows as to how Leonie dies in the end and is ironic because he thought he wouldnt be harmed by the gun but he was killed by the gun without him even knowing it. Male dominance is used to impress other males as it was in the wild. George kills Leonie because he wants to get rid of useless things and to impress all the guys back at the farm. Sampans uses different kinds of weapons to punish Slaloming or keep her in line. When Sampans was teaching Slaloming a circus act, she would do something wrong and Sampans would whip her with a piece of straw that came out of the fields. Although Sampans had technically paid for Slaloming, he is still asserting his dominance with the act of aggression towards her. When Slaloming disobeys Sampans as he attempts to take from the nuns, she is again beaten as an act of rebellion.

Geomorphology Lab Report Example | Topics and Well Written Essays - 1500 words - 1

Geomorphology - Lab Report Example This problem affects many Americans. The term ‘IPV’ can be used to describe the sexual, physical, or psychological harm from a former or current spouse or partner. The violence can happen in same sex or heterosexual couples and does not need any sexual intimacy. The four types of IPV include physical violence, sexual violence, emotional or psychological violence, and threats of sexual or physical violence. These definitions are important because they help in monitoring the IPV incidences and examining the trends for certain duration of time. The definitions help in determining the potential of IPV and making the comparison of the problems in the whole jurisdiction. Fine definitions assist researchers in measuring the protective factors and risks involved in victimization. This informs the intervention and prevention efforts. The department will perform a child protective report investigation on child abuse, neglect and abandonment. After this, the department will make the application to the court for an action of continuous restriction against the individual responsible for managing the mental health, physical health and the children welfare care. Saltzman, L., Fanslow, J., McMahon, P., & Shelley, G. (2002). Intimate partner violence surveillance: uniform definitions and recommended data elements, version 1.0. Atlanta (GA): Centers for Disease Control and Prevention, National Center for Injury Prevention and

Case briefs Assignment Example | Topics and Well Written Essays - 750 words

Case briefs - Assignment Example The case went through the court of first trial all the way to the Supreme Court. At the court of first trial, a suppression motion was granted to the defendant. This is because the court found out that the search warrant that had been issued earlier was not based on a feasible cause. To be specific, the court contended that that search warrant was surrounded by contentions of an untested informer and inadequate validation by the police. Upon the subsequent trial to the Court of Appeal, the court affirmed the decision of the court of first trial. The Court of Appeal declined the exclusionary rule that was put forward of good faith. Lastly, when the case reached the Supreme Court of the U.S, certiorari was granted. The legal issue that was in this case was whether the exclusionary rule to the fourth amendment should be amended so as to permit the usage of evidence acquired by police officers acting in judicious dependence on a search warrant dispensed by an isolated and impartial magistrate but eventually established to be uncorroborated by credible cause. The court held that the exclusionary rule ought to be amended so as allow the use of evidence acquired in the justifiable belief of acting under good faith that a given search warrant conformed to the said fourth amendment. Justice White stated that the exclusionary rule to the fourth amendment ought to be amended so as to allow the use of evidence acquired in the justifiable belief of good faith that an issued search warrant complied with the provisions of the fourth amendment. He argued that the exclusionary rule was a judicial-made remedy and not a constitutional right. He said that the rule’s main objective is to deter the misconducts that may be occasioned by the police officers. He further contended that it can be amended if the police officers have tangible evidence that can be used if it can be shown that the

Online And Traditional Classroom Learning

Online And Traditional Classroom Learning Over the past decade, researchers have demonstrated that technology can be a useful and effective tool to administer education. Although, nothing can take the place of the teacher in terms of developing students education, online education is making their way into classrooms and homes now. The teachers are not the only ones who can open the door to education for students whereas the computer plays an additional role in helping students education technologically as a useful tool. Although you cant get the direct interaction; online learning provides convenient learning. (Shoeman-Jones 2009) With the economic conditions changing people are opting to go online. More people are working and going to school which will make them competitive and give the working man options about his education. However, online learning can be effective for students if its used wisely. The main focus of online is convenience but it can also be an alternative to get outside beyond the walls and connect to soci ety rather than sitting in a classroom. Computers are used for just about everything but can it really replace the classroom? In fact, education and technology, if we understand it in its broadest sense, is changing everyday in every way. Therefore students have several different options that can best suit their needs. Researchers agree that Technology is so advanced and sophisticated but can it really take the place of the teacher who can motivate, organize and manage the whole class by creating the pleasant aura of active teaching and learning process, but many have drawn quite different conclusions in addressing the following questions: 1. What are the advantages of a classroom setting? Classroom Vs Online 3 2. What are the disadvantages of a classroom setting? 3. Can Online Education be just as effective as the classroom? 4. What are the implications of Online Learning? This review of Teacher Vs Online focuses on these four questions. What are the Advantages of a Classroom Setting? In an influential article, Neobrain, Wright, and Cleaver (2009) argued that everyone need a person who can both understand their needs, their weak points and strong points and also know the most effective and suitable methods for the students to make them realize themselves what they are going to do is right or wrong. For the students in the classroom, computers are amazingly useful machines that, in almost no time, can perform sophisticated operations and solve difficult questions, which even the teacher, let alone students, cannot do. With that said the teacher can know who is following his teaching and who is not and give relevant examples during his teaching to keep the class interested in the subject he is explaining. Another advantage of classroom learning is that the teacher can give students the real essence of education by nourishing students hearts and opening students minds during the classroom teaching. Also, students have the advantage of having face-to-face interaction with the teacher which enhances their classroom experience. (Wonacott 2002) Teachers feel that they can assess their students better through weekly interaction in the classroom. In classrooms with a smaller teacher-to-student ratio, students can even get more direct assistance. Because there is real time interaction and students and their instructor speak instead of typing, more ground can be covered in less time. An instructor or student can point to a page in their text. The instructor can write Classroom Vs Online 4 information down on a white board. Students can discuss information with each other, and because they are speaking in person, there is less chance that one of them will be misunderstood. One thing that is affected by the Online Learning is the social interaction. (Anderson 2007) Social Interaction is important because traditional classroom teaching also provides students with the opportunity to have real social interaction with one another. This interaction in turn allows for the students to help one another in terms of academics or in terms of personal issues. Good learningis collaborative and social, not competitive and isolated (Fulford, 6). When students sit in chairs next to each other they learn from each others mistakes and learn social interaction skills. Also, traditional schools offer sports, recreation, student clubs and organizations, and other activities that allow you to form friendships and social networks. Good social interaction is a key part of living well. Study after study shows that good friendships, family relationships and health as the most important things to have in order to be happy and fulfilled. In this sense, again the computers performa nce is nothing compared to the traditional classroom. What are the Disadvantages of a classroom setting? In a traditional classroom environment, there are usually anywhere from twenty to thirty children and one teacher. In some cases, that teacher might have a teachers aid or an assistant teacher. This is where the disadvantage starts- it is simply impossible for one person to give each student the one-on-one attention or instruction that may be required. In a classroom of twenty to thirty students, there are going to be several students with differing learning styles and academic strengths and weaknesses. (Alavi Gallupe 2003) Classroom Vs Online 5 Which brings to light the next disadvantage of a traditional classroom. In a traditional classroom environment, its not uncommon for students to become bored or frustrated. Some students learn better by visual means, others will learn better with auditory means, and still others are going to learn better with a hands-on approach. It is virtually impossible for a single teacher to accommodate all methods of learning when he or she is responsible for teaching a large number of students. Thus, children who do not fall into the traditional learning method category are far more likely to fall through the cracks, become bored or discouraged, or to display behavior problems in the classroom. (Shoeman-Jones 2009) The traditional classroom environment works well for a large number of students, but there are many others who simply have difficulty learning in this environment, have difficulty interacting with peers, or who require more one-on-one attention and time to grasp certain concepts. In traditional classrooms, lecture is the main form of learning. One characteristic of traditional learning is: The student is forced to be in the same time day in and day out. With the economic changes we are facing in todays age and tuition cost rising, students are working. The career fields are more competitive and people are not alone seeking employees with an education but also experience. So with that said, students are seeking alternative options for acquiring an education so they can remain competitive in todays job market. Sitting in a classroom is not an ideal setting for some students. Being able to pace and not have strict time constraints on assignments can be beneficial. Some students have odd working hours and dont have the time to get to class on time and that can cause stress mentally and physically. Also, students have Classroom Vs Online 6 finally found themselves able to help themselves and get self-educated even long after finishing the class. (Shoeman-Jones 2009) Perhaps this may be the most significant fact that makes the difference between the teacher and the machine. You can cover more material and ground at your own pace and complete the class early. On the other hand, Classroom learning does have its disadvantage especially competing with convenience. Can online education be just as effective as the classroom? With so many advancements with the internet you have many options for online learning. From websites that exists to help elementary students prepare for statewide tests, to middle and high schools having the opportunity to take classes online and complete make up work. The internet has certainly made learning convenient and a much simpler process. Giving students flexibility in learning may push someone that may otherwise decide not to finish high school or even enroll in college into completing to a different decision. Also most students work either full or part time therefore having the option to take classes online is a great advantage for them. Education is now one of the many opportunities available for consumers on the Internet. The online student population is expanding by 30 percent a year, with over 75 percent of traditional colleges and universities getting into the market, according to experts. With the Internet, distance degrees have become a viable and valuable option fo r the individual who may not be able to enroll full-time in a traditional brick-and-mortar institution. (Neal) What is online education? Who can take online classes? Is an online degree the same as a degree from a college that you take on campus? These are some questions that you may want to know the answers to before deciding to enroll in online classes. According to, www.blackboard.com online education can be Classroom Vs Online 7 defined as an approach to teaching and learning that utilizes Internet technologies to communicate and collaborate in an educational context. This includes technology that supplements traditional classroom training with web-based components and learning environments where the educational process is experienced online. Anyone with access to the internet can take classes online. Whether you obtained your degree online or on a campus your degree is treated the same as long as the institution is accredited. Colleges offering online or blended classes have online learning tools that you take your classes at and participate in discussions. At Florida State Community College they use a platform called Blackboard. On Blackboard you can also view your grades and email other classmates, teachers also use this site to post messages to the students. You can also take exams and quizzes on blackboard. Unless there is scheduled maintenance Blackboard is accessible twenty-four hours per day, seven d ays per week. This is convenient for the students, and makes life much easier. Since September 11, 2001, the number of overseas inquires about online learning has jumped 40 percent. (Neal) There are many advantages and disadvantages that students take into consideration before enrolling in online classes. One of the best advantages to online classes is flexibility. Online classes do not require you to commute. In some cases, students travel from more than one campus. Most students like that they can make their own schedule, choosing to take your classes during the day or even in the middle of the night. When taking online classes you dont have to sacrifice a lot of your free time, especially when you can do work any time day or night. Classroom Vs Online 8 Students really dont have to leave the comfort of their own home, not to mention time saved on traveling to class and the amount of money saved on gas. You dont have to worry about what youre going to wear to school. Some students dread participating in class, they may not be scared to speak to others but sometimes having all eyes on you may make your uncomfortable. Participating with online discussion gives you a voice that may have otherwise have never been heard. Moving away from shyness and also giving you a better participation grade. If youre not a good note taker, dont worry, most of the lectures are already written out for you and you can go back and look at it anytime that you would like. If you have small children you can care for them and take your classes without having to send them off to daycare. Weve seen the commercials on television all the time, mostly of students in their pajamas and imagine that it could be us. Not having to go into a classroom and listen to a lon g lecture that you may think is so boring can otherwise be seen online and you dont have to worry about dosing off. Some students may have otherwise recorded the lectures in order to listen to again at a later time, now they can go back to it on the schools learning tool. Being able to complete assignments at home without any distractions from other classmates is also an advantage, especially for those who have a short attention span. Another advantage of online learning is the accessibility of learning materials. No matter your program of study you will more than likely able to find classes pertaining to your degree. Being able to control the timeframe in which you obtain your degree is another advantage, most colleges offer accelerated degree programs. Even though you may be earning your degree faster than most does not mean the task will not be difficult, you have to be dedicated in obtaining your degree or you may fail. You can also work on more the one degree Classroom Vs Online 9 program at a time. Make sure that you have a laptop so that anytime you have free time you can pick it up and get to work. Another advantage is that in some online classes most tests and quizzes are given online giving you the opportunity to use your textbooks. Even if the tests are timed you are more likely to score higher if you have the information in front of you to pass the test or quiz. If you have good time management skills and do not find yourself procrastinating often then online learning may be a good option for you. What are the disadvantages of Online Learning? There are many disadvantages as well to online learning. One disadvantage that students complain about is face to face interaction with other students and the teachers. One of the most common disadvantages that students have is the lack of supervision which leads to procrastination. Some students need constant motivation from teachers and students in order to succeed, so if you are not able to work on your own you shouldnt consider online classes. Even though you can wake up in the middle of the night to complete a paper at the last minute you find yourself doing it more often due to the lack of supervision. Usually students with poor study habits fail at online learning. Self-Pace is a lot of hard work and dedication. Usually online classes require you to read more and complete more assignments versus traditional classroom whereas you would take notes. Another disadvantage is that most online classes usually cost more than the classes taken on campus. With the rising cost of tuition and books, online fees are not far behind and doubling every year. Be sure to check with your college of choice when making this decision. Even though you may be saving with travel expenses you need to make sure that you are not paying so much more for your classes that saving on the traveling is not a Classroom Vs Online 10 big difference. If youre only reason to take online classes is to save money on traveling you may want to check on the cost of your online course first before making your decision. You also have to be very computer savvy or succeeding with an online course will be nearly impossible for students. With most online courses you are on the internet most of the time so you may want to make sure you are very familiar with the internet before starting an online class. To develop your computer skills to take online classes, you can take a computer course on most college campuses, and this should be done before signing up for online classes if you think you need better computer skills. Some online credits may also not be transferable so you may want to make sure that you check with your advisor before trying to transfer any credits. Not every school in the nation has migrated to virtual world completely. Make sure that you also that you find a fully accredited program. Conclusion Taking the advantages and disadvantages into consideration will make your decision easier when considering your education. Whatever path you decide to go be sure to weigh all of your options, and do what is best for you and not what others may think is best for you. We all have different learning styles so what may be the best option for me may not be the best option for you. Many have earned their degrees online or through blended classes and their degrees is just as good as the person who earned it in a traditional classroom environment. Just be very careful in choosing am program that is accredited or the classes youve taken could not only be a waste of time but also money. When it comes to education, there simply is no one size fits all answer. The teacher has got a unique human brain that can perform teaching in a way that the Classroom Vs Online 11 computer, a mere artificial brain, cannot do. Well when it comes down to it, traditional classroom will always win, you cannot put value on the long time study of a profession thats proven to be effective but if youre willing to step outside box consider taking at least one class online, just to see if its right for you. Remember you have to fail sometimes in order to succeed. Classroom Vs Online 12

Halal Cosmetic

Name: Abdullah Al-Shuraim ID: 0804461 Group: S3G7 Instructor: Brian Thompson Contents * Executive Summary:3 * Overview of non-food Halal product:11 * Overview of Avon Cosmetics Company:13 * Avon Products:15 * Some of Avon Products:16 * Potential Product Summary20 * Process for Halal Certification21 * The procedure to make it a Halal Product is:22 * The procedure of Halal Certificate:23 Changes or Improvements for Launching Halal Product24 * Define three different market segment for Kuwait market place25 * Mission & Vision and How might be affected by new Halal Product:28 * Providing the same quality of service to existing customers30 * Major Promotional Activities & RMOI:32 * One Year Budget and ROI:36 * Competitors:39 * Communicating the changes in the Current Operations with Introduction of Halal Product:41 * Recommendation:42 * References:43 Executive Summary: 1. Avon Overview:Avon is a very successful and leading global company in the cosmetics industry. It was founded in 1886 by Mr. McConnell. When Mr. McConnell was selling books he used to make his own perfumes and he used to give them to his customers, then he realized that the customers likes his perfume and it was one of the reasons why they are buying his books, so he decided to make his own cosmetics company and now Avon is one of the best cosmetics company in the world. Avon Company was renamed after a river that runs through the English midlands.Avon CEO is Andrea Jung who committed to make Avon the most wanted company by women and also to satisfy the need of women globally. The main product are beauty products and fashion jewelry and also Avon has many brands that comes under the name of Avon such as Avon color, anew, Advance techniques, skin-so-soft, Avon naturals and Mark. Avon is the faster growing market on China and Russia which means they are doing a good and successful business. 2. Recommendation of Halal Product in Kuwait market Launching Halal product in Kuwait will be a very succ essful idea because of many reasons. . Kuwait is an Islamic Market b. Kuwaitis always seeks for Halal product and they are loyal to this type of products c. Kuwait is a trendy market which means word of mouth might make the company one of the biggest company I Kuwait market and by launching Halal product that will be a good reason to make people in Kuwait talk about your products and that will help us to sell more, increase product awareness and get the market attention 3. Who are the three market segments? A. Demographic: Age| 18 – 30| Gender| Females| Income| Above 500 K. D| Religion| Muslims| B. Psychographic:We will be focusing on the interest because women who are interested to attend social meeting and family gathering which are a very important part in our society will be more likely to buy make up because this type of women use it more than others. Also we will be focusing on the opinion because we don’t sell only cosmetics, we sell Halal cosmetics and that mig ht make a difference on people who thinks and believe that Halal product are better than other regular product and we will be focusing on this type of women because they care about the ingredients and how did we make our products.C. Behavioral: We will be focusing on the usage rate because women who use makeup and cosmetics more than other because they have more occasions so these will be focused on and also brand loyalty because there are some women when they like a certain brand of makeup they don’t tend to change it and they became loyal to this brand and this type of women who we are looking for.Also Occasions is one of the important parts of behavioral segment because there are women who don’t use make unless they have an occasion and this type we can satisfy them by offering them promotions for a whole set of cosmetics and they will have the opportunity to buy it and keep it till they use it. 4. What changes and improvement to current organization with launching new Halal product A. Kuwaitis have their own taste in some of the fragrances and perfumes and adding â€Å"Bokhor† smell to the fragrances and perfumes will a very good step in Kuwait Market. B.Also since our products are Halal product we might add some â€Å"Henna† which is a planet with a nice smell and Kuwaitis also put â€Å"Henna† on their hairs often and they believe that it helps the hair to be stronger, better smelling and shiny. C. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. D. We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. E. Customer Service is a very important thing that we have to look after and we will be collecting our customer’s Mobile number r emails so we can inform them if we have any promotions or discounts. F. Since we will be doing some commercials and advertisement for our new Halal product we must have an Arabic advertisement and also an English advertisement. G. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase the target market awareness. H. To ensure that the team or the employees are working affectively we will set a commission for each clerk so we can encourage them to work better. 5. ROI and ROMI for new Halal product ROMI: Promotion Method| Promotion Budget|Events Promotions| 5,200 K. D| Media Promotions| 2,600 K. D| Internet Promotions | 750 K. D| Total| 8,550 K. D| Return On Marketing Investment| 17,100 K. D| As we can see the table shows each promotion method budget and also it shows the total budget for the Marketing plan in 8 months including the two pre launch months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we pay for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want t o make sales of 10,400 K. D and we did that because after making sales of 10,400 K.D we have to pay all of our expenses and we will have the rest as a profit. The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. ROI: Sales| 133,000 K. D| | COGS| 80,000 K. D| | | | 53,000 K. D| Gross Profit| 53,000 K. D| | Expenses: * Sales Expenses: 13,700 * Operation Expenses: 6,000 * Financial Expenses 5,000| 24,700 K. D | | Net Profit| | 28,300 K. D| This table shows the sales we make for a period of 14 months, how much did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them cost us.Also as you can see it tells us how much profit we make over one year. We calculate that by taking how much sales we made minis how much did we pay for the product we sells and then we will get the Gross profit. Then we take the Gross Profit minis Total Expenses and we will get the Net Profit which means the money w e make over a period of time which is in our case 14 month. 6. Promotional Activities of New Halal product Main Promotional Activities: Event | October| November| December| January| February| March| April| May| Cost| Exhibitions in Mall| | | | | | | | | 3,200 K. D|Trade Show| | | | | | | | | 2,000 K. D| Media | October| November| December| January| February| March| April| May| Cost| Catalogs | | | | | | | | | 400 K. D| Magazines| | | | | | | | | 600 K. D| Radio| | | | | | | | | 1,200 K. D| Flyers| | | | | | | | | 400 K. D| Internet | October| November| December| January| February| March| April| May| Cost| Social Network| | | | | | | | | 600 K. D| Blogs| | | | | | | | | 150 K. D| One year Promotional Activities: 7. Who and How you will communicate the changes in the company When any company introduce new product there will be many changes in the organization.The successful companies are the companies that focus on the new product and also they still focus on the old product and they know how to communicate the changes that happens to the current operation in the organization. For our company we will have 5 main steps to be able to communicate the changes. Who? 1. Employees 2. Management 3. Board of Directors 4. Clients or customers if necessary How? 1. We must communicate through many channels such as writing, intranet of the organization and training and explain more about the change 2. We have to give enough time for people to ask question and know more about the change 3.We have to clearly explain the Vision, Mission and the objectives of our company 4. Explain the reason of the change clearly and what that might benefit the company and the clients Overview of non-food Halal product: Halal has become a very famous word specially for food industry, Hala could extends non-food products such as personal care, cosmetic, pharmaceutical and other consumers goods. Halal is an Arabic word, meaning lawful, and is the Islamic dietary law that identifies food permitted for Muslims. Non-halal is also referred to in Arabic as Haram (meaning not permissible).Halal word comes from Al. Shareyah law or the religion law. Halal in general means that the food is clean, safe and good quality. In Islam everything is Halal except the harmful things and things that might harm. Also in Islam any food or drink comes in the middle area between halal and haram it’s called ‘Shobha’ and Muslims should avoid consuming Shobha foods and drinks until the label of the food or drink becomes clear. In Malaysia, the definition of halal food is provided by the Malaysian and they have standards of halal food such as storing, handling, ingredients and production.Why does halal products and food are so famous nowadays even in the non-Muslim countries? The answer is because Muslims are all over the world there are Muslims everywhere and they considered a large segment of target market and if we could produce a product that may attract all of the Muslims in o ne spot to my product that will be a very big success to any company and that what many companies tried to do and now it become a very successful business and Halal is recognized world-wide. Kuwait is an Islamic country and it follows the Quran and Shariyah law which means that non-halal products are not allowed in Kuwait.In order to import goods such as personal care, cosmetic, pharmaceutical and other consumer’s goods it should be halal according to the law in Kuwait and Shariyah law. Now cosmetics industry is getting bigger and they are making a very good business in all over the world. And also because people in all over the world have become a very specific about the cosmetics ingredients and caring more about what are they made of, we must come up with a very good solution that insure the customer a better cosmetics ingredients and could attract more consumers to the product and increase the market share and be more widely.Overview of Avon Cosmetics Company: Avon is a l eading global company was founded in1886. Avon caters to the cosmetics demand of women across all over the world. Avon Company follows a certain marketing policy in over than 130 countries through million of Avon representatives. Avon has a unique line of cosmetics product. Most of these products include fashion jewelry, apparel, and beauty product. The well recognized brands launched by Avon are Avon color, anew, Advance techniques, skin-so-soft, Avon naturals, and mark the company has its presence in over 135 countries.It is the faster growing market in china and Russia. Almost all the products are sold to the retail stores. The skin care product line comprises bath and skin lotions, anti-aging cream, perfumes, lipstick, only to name few. Avon is one of the best cosmetics company in the world with over $6 billion in annual revenue. When the company began it began as the California Perfume Company. The founder of Avon cosmetics Company is Mr. David McConnell. He discovers that peop le were buying his books because he was giving them a rose oil perfumes. In 1939, Avon was renamed after a river that runs through he English midlands. Avon produces makeup, bath and skin lotions, anti-aging cream, perfumes, jewelry, clothing, cosmetics and toys. Now Avon products are sold in over 135 countries all over the world.The main target for Avon is women, but even though now they are manufacturing product for children. Although Avon products are sold in shops and retails outlets, but many of them are also sold by being marketed as door to door through â€Å"Avon Ladies† or Avon Representatives. The company chairman and CEO is Andrea Jung, who was promoted to this position in 1999. Avon Strength and weaknesses: * Strength: * It gains a huge profit every year That tells us that Avon is a very successful company and there are many demands on its product * Avon is one of the best names in Cosmetics Industry. Avon is the fastest growing market in China and Russia and that tells us that Avon is one of the best names in Cosmetics Industry.* Avon company has a very successful history Avon was founded in 1886 and they’re still doing business which means they have a very great history and that what makes them still doing business. Avon Cosmetics are high quality cosmetics with a possible price Avon has a big responsibility towards the clients because Avon promised that they will provide the best cosmetics with a very high quality and that consider as a strength and also what makes it better that the price is not expensive. * Avon has a very good reputation in the market. Avon is a well-known company world-wide and it’s a very famous company as we mentioned before its revenue reaches $6billions annually. * Weaknesses: * Avon Fake Product Many companies are selling fake product and pretending that they represent Avon * Internal Operating problems:There was many compliant about Avon because of the Internal operating problems such as order were taken, but not filled, packaging wasn’t enough also the internet wasn’t used as a marketing and selling tool since Andrea Jung changes all the problems and fixed them, however there are few things must be fix ed. * Old Product: Even though Avon are developing new products every year, but there are still product that Avon produce and no one want to buy them and there are some studies that tells us that these old product are causing a loss in the profit because of the wasted money that are spent on the marketing, packaging and buying the supplies . Few Product Variety: As we can see most of the companies that comes to the industry after Avon such as Unilever, and Procter are offering a variety of product, while Avon has a focused product line and they are over focusing on it. Avon Products: Avon cosmetics are famous and they have achieved the bestseller in many countries over the world. Avon products are available in many countries and in many shops in more 130 countrie s all over the world. The ingredients that Avon uses in their product are high quality ingredients and also they have committed to provide Avon clients the best product in the market.Avon believes that all the women in the world deserve the best quality and the best cosmetics product and that what Avon is looking for. Since Avon is a women company as they name their self we believe that their product are meant to be for women and their product is exactly what women all over the world is looking for. Avon has many products and many products line, they have lips, eyes, nail and face cosmetics and also they have beauty tools and beauty gift sets. However, Avon has many brands of their product such as, Anew Beauty, Avon Color, Extra Lasting, Healthy Makeup, Ideal Shade, Jillian Dempsey, NailExpert, Perfect Wear and Smooth Minerals. What makes Avon a very special cosmetics company is that Avon has many healthy product and they are also care about the health so Avon is a part of Breast Ca ncer Crusade and also Avon is against the domestic violence. The people who sells Avon products or Avon representatives are trained very well to know all the ingredients of each product that Avon sells and they have a good products knowledge, so when a customer ask any question or need a recommendations Avon representatives will be more than happy to help him and guide him to the best cosmetics on the planet.Some of Avon Products: The Product Name| Price| Description| Ingredients| Colors| Picture| ANEW Age-Transforming Compact Makeup| $15. 00| With 4D Wrinkles Reverse Technology. Skin looks younger, even after you take makeup off. Minimizes fine lines, wrinkles and age spots. Water-based for ultra-fresh feel. Natural radiant finish. Medium coverage. | WATER COCOS NUCIFERA (COCONUT) FRUIT JUICE OLEA EUROPAEA (OLIVE) LEAF FRUIT EXTRACT BENZYL ALCOHOL NYLON-12 DIMETHICONOL GLUCOSAMINE HCL ALUMINUM DIMYRISTATE TITANIUM DIOXIDE/CI 77891 MICA/CI 77019 IRON OXIDES| | |The Product Name| Pri ce| Description| Ingredients| Colors| Picture| Healthy Makeup Concealer| $8. 00| Radiant color makes your entire look come alive. Healthy Makeup is infused with skin-loving nutrients. | WATER/EAU CYCLOPENTASILOXANE TRIOXAUNDECANEDIOIC ACID PHENYL TRIMETHICONE DIMETHICONE GLYCERIN SODIUM CHLORIDE SORBITAN SESQUIOLEATE ETHYLHEXYL METHOXYCINNAMATE GLYCERYL BEHENATE PEG/PPG-18/18 DIMETHICONE DISTEARDIMONIUM HECTORITE OLEA EUROPAEA (OLIVE) LEAF EXTRACT PYRUS MALUS (APPLE) ROOT EXTRACT PUNICA GRANATUM FRUIT JUICE | | |The Product Name| Price| Description| Ingredients| Colors| Picture| Healthy Makeup Lip Conditioner| $3. 0| Healthy makeup The essence of a beautiful look. A fresh face. Vibrant eyes. Rosy lips. It lets your natural radiance shine through and your true beauty come alive. To your skin’s health and radiant beauty Jillian Dempsey, Avon Global Creative Color Director & Hollywood Makeup Artist| Active IngredientOctinoxate 7. 5% Other Ingredient: DIISOSTEARYL FUMARATE BA RIUM SULFATE SQUALANE POLYBUTENE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE ZEA MAYS (CORN) STARCH CETYL ALCOHOL PETROLATUM PUNICA GRANATUM FRUIT JUICE GLYCINE SOJA (SOYBEAN) OILOLEA EUROPAEA (OLIVE) LEAF EXTRACT ALOE BARBADENSIS LEAF EXTRACT RETINOL COLLAGEN | | | The Product Name| Price| Description| Ingredients| Colors| Picture| Healthy Makeup Lipstick| $9. 00| Healthy makeup†¦the essence of a beautiful look. A fresh face. Vibrant eyes. Rosy lips. It lets your natural radiance shine through†¦and your true beauty come alive. | Active Ingredient: OCTINOXATE 7. 5% Other Ingredients: DIISOSTEARYL FUMARATE SQUALANE POLYBUTENE BARIUM SULFATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE DI-C12-15 ALKYL FUMARATE POLYETHYLENE ZEA MAYS (CORN) STARCH CETYL ALCOHOLPETROLATUM | | | The Product Name| Price| Description| Ingredients| Colors| Picture| AVON PRO Color and Gloss Lip Duo| $10. 00| Luscious shine wrapped in rich color. Lipstick on the outside, lip gloss on the inside. Wear each alone or both together†¦3 looks in one! Multi-dimensional color and shine. Lips look and feel moisturized. Lipstick, . 07 oz. net wt. Lip Gloss| LIPSTICK: RICINUS COMMUNIS (CASTOR) SEED OIL POLYGLYCERYL-2 DIISOSTEARATE SQUALANE GLYCERYL TRIACETYL HYDROXYSTEARATE MYRISTYL LACTATE OZOKERITE MICROCRYSTALLINE WAX/CIRE MICROCRISTALLINE LIPGLOSS: DIISOSTEARYL FUMARATETRIISOSTEARYL TRILINOLEATE TRIISOSTEAROYL POLYGLYCERYL-3 DIMER DILINOLEATE POLYGLYCERYL-2 DIISOSTEARATE/IPDI COPOLYMER SUCROSE ACETATE ISOBUTYRATE VP/HEXADECENE COPOLYMER BIS-STEARYL CAPRYLYL GLYCOL | | | Potential Product Summary After studying the market in Kuwait and studied the product of Avon we decided that the products we want to bring to Kuwait are lipsticks and lip treatment products. This type of product has a very big demand in the world especially in the Middle East. A study in 1937 survey revealed that over 50% of teenage girls fought with their pa rents over lipstick.This means that lipsticks have been a very good product for the companies to sell since lipsticks has a strong demand in all over the world. Even in Kuwait, after we studied the market in Kuwait we found that most of the women and girls buy lipstick and they prefer to buy lipstick more than buying any other cosmetics. During the Islamic Golden Age the notable Arab Andalusian cosmetologist Abu al-Qasim al-Zahrawi invented solid lipsticks, which were perfumed sticks rolled and pressed in special molds, and he described them in his Al-Tasrif. That shows us the importance of the rouge and lipsticks in the Arabian Culture.Also after studying the market in Kuwait and the demand of the lipsticks we found that the ages who uses lipstick are from 13-35 years old which means a bigger target market for us and this is a very good number and if we succeeded in getting 20% of the market interesting in our product we will be making a very good sales and making a good number of revenue. Also one of the reasons why did we choose lipsticks is that lipsticks are used everyday not like other cosmetics and make up which are used in a special occasion and that increases the demand of lipsticks in the country pecially in Kuwait because most of the girls and women here they don’t get out of the house unless they have some make up on which shows you the importance of the makeup and cosmetics in Kuwait Market. The last reason why we choose lipsticks and lips treatment product is that Avon Company has many types of lipsticks and many varieties of lipsticks. That’s an advantage for us because we will bring many types of lipsticks so we can satisfy all the needs and wants of the customers who wants lipsticks and we can offer them more than one type.Also we will be bringing eyes products such as eye liner, mascara and eye shadow. These products also have a strong demand in Kuwait market and the eye product is as much important as the lips products. Thatâ⠂¬â„¢s not all, we will also bring some make up special product such as foundation which is so important in Kuwait market since the women use it a lot for wedding and other occasions and also blush because it’s also used in the same occasions and even more. In Kuwait Kuwaitis care about perfumes and fragrances so much and I believe that bringing this product to Kuwait market will be the best choice as a beginning.After we launch these products we will be launching more products such as bath and body product, skin care products and hair care products. Process for Halal Certification Even though there is a long hard procedure to follow in terms to certificate your product as a halal product, but it worth it. First of all since we are going to sell our product in Kuwait and Kuwait is an Islamic country we have to sell a halal product and we can’t sell anything that hasâ€Å"haram† ingredients. Also to have a halal product, this will improve the brand image in the m arket and internationally.Also Halal certificate will help us exploring the cross border trade opportunities and it could obtain us the advantage to be better than our competitors and have a competitor advantage. Halal certificate also will help us attracting more customers not only in Kuwait, but internationally also and Halal insignia is a trustworthy and autonomous and dependable. The procedure to make it a Halal Product is: First of all no food served inside the factory to make sure that the factory is always clean.Second, only Halal Ingredient should be in the product and there are no â€Å"Haram† ingredients in it. To make the product Halal it should be: * Free from Alcohol or wine for food. * If it’s not food the alcohol content in the finished product must be less than 0. 5%, but it is better to keep it less than 0. 01%. * Free from filth * Free from animal part, except what has been approved as â€Å"Halal†. * Free from animal fat such as, enzyme, emuls ifier and other fats except what is â€Å"Halal†. * Free from pork or dogThis table shows the Halal and Haram ingredients and also it shows â€Å"Mashbooh† ingredients which mean it is not clear yet if it’s Halal or Haram, but it would be better if we did not use it. Ingredient| Status| Ingredient| Status| Alcohol| Haram| Hydrolysed Animal Protein| Mashbooh| Ammonium Chloride | Halal| Lard| Haram| Animal Fat | Haram| Leavenings| Halal| Animal Shortening | Haram| Lecithin (commercial) | Halal| Ascorbic Acid | Halal| Malt| Halal| Bacon (Pork) | Haram| Molasses| Halal| BHT| Halal| Monoglycerides| Mashbooh|Cholesterol| Mashbooh| Oxalic Acid | Halal| Collagen (Pork)| Haram| Partially Hydrogenated Vegetable Oil | Halal| Dextrin / Dextrose | Halal| Pepsin| Mashbooh| Dicalcium Phosphate | Halal| Phospholipid| Mashbooh| Diglyceride| Mashbooh| Phosphoric Acid | Halal| Diglyceride (Plant) | Halal| Pork| Haram| Enzyme| Mashbooh| Potassium Bromade| Halal| Ergocalciferol| Hal al| Potassium Citrate | Mashbooh| Ethoxylated Mono/ Di Glyceride | Mashbooh| Propionic Acid | Halal| Fatty Acid | Mashbooh| Renin / Rennet | Mashbooh| Fungal Protease Enzyme | Halal| Shortening| Mashbooh|Gelatin / Kosher Gelatin | Haram| Soya Protein | Halal| The above is a list of some of the known ingredients only. Source : Islamic Food and Nutrition Council of America| The procedure of Halal Certificate: First we have to fill the application forms and supporting documents includes a detailed of the company’s profile and the local authority’s license, also we have to inform them with all the ingredients that in the product, the address of the manufacture and the name or the suppliers of the ingredients name and address.Also the original status of ingredients, packaging materials, manufactures process and procedures. Second, we have to pay full payment of the certification fees before the inspection and we have to succeed in the physical site inspection includes inspe ction of storage, ingredients, production, general hygiene and quality control. Third, a report will be sent to the evaluation committee and recommendation and then the report will be tabled and evaluated by a committee for issuing Halal Certificate.Then they will give us a validity period of the certificate is only for two years. Then it will be carried out the Halal conformity through inspection, constant monitoring by surprise visit or calling the companies involved. Changes or Improvements for Launching Halal Product Because Kuwait market is an Islamic Market and they follow the rules of â€Å"Alshariyah† that means they usually eat, drink, wear and buy Halal products and the demand on Halal product is huge.Also on the other hand the demand in Kuwait market for the cosmetics is also huge and strong as in Kuwait cosmetics is used every day and its one of the important priority for women and teenagers in Kuwait. If we could take a product with a high demand on it such as co smetics and turn it to Halal cosmetics and also introduce it in an Islamic market such as Kuwait market, you will be doing an excellent business. If we see the demand and supply we will find that the demand of Kuwait market is cosmetics product and they are also demanding Halal product, but unfortunately they didn’t have the opportunity to find Halal cosmetics.Now we will be supplying their demand by offering them Halal cosmetics and if we just monitor the marketing mix well we will be doing a very good business in this market. Every business has its own special marketing plan and strategy to attract the customer and to grab their attention. Every company has its own way how to make the product and all of the marketing mix works with each other in terms to be successful company and to make more sales and profit.There is one important thing that not many of us might be aware of it, which is there might be some changes required to be successful in that market and as we know not all the markets are the same and any strategy that works in a certain place or market might not work in another place. For example when Cheetos Company for cheese curl wanted to expand in China they did not study the market well and after introducing the product in china they was shocked with the big failure they have faced. The reason why Cheetos Company failed in this market is because they didn’t do some changes.In China cheese curl is not famous and even though when they tried it they didn’t like it. After Cheetos company realized the problem they have done a research to find what are the best flavor for China market and they find that Strawberry, blueberry and BBQ flavored are the best to suit this market and when they changed the flavor they succeeded in this market. For our business we also will make some changes since we studied the market well and we think these changes will attract more customers to our business and make it a successful business. 1.Kuwaitis have their own taste in some of the fragrances and perfumes and adding â€Å"Bokhor† smell to the fragrances and perfumes will a very good step in Kuwait Market. 2. Also since our products are Halal product we might add some â€Å"Henna† which is a planet with a nice smell and Kuwaitis also put â€Å"Henna† on their hairs often and they believe that it helps the hair to be stronger, better smelling and shiny. 3. We must create a website in Arabic so customers can read all of the ingredients and what are our products made of in Arabic so they can trust us and feel safe. 4.We will use some Kuwaitis celebrities to represent our makeup and do some commercials for us. 5. Customer Service is a very important thing that we have to look after and we will be collecting our customer’s Mobile number or emails so we can inform them if we have any promotions or discounts. 6. Since we will be doing some commercials and advertisement for our new Halal product we must ha ve an Arabic advertisement and also an English advertisement. 7. We will be publishing flyers that shows how Halal cosmetics are better than regular cosmetics to increase the target market awareness. 8.To ensure that the team or the employees are working affectively we will set a commission for each clerk so we can encourage them to work better. Define three different market segment for Kuwait market place Before we complete our study we should divide the customers into different categories, so we can know what are the expected demands are and so we can meet need or want of these customers. Since satisfying all the customers is almost impossible, so we have to divide the customers into different groups and after dividing them we have to select a part and try to meet the need and want of this part.Now how can we divide the market or split it? We can group the customers based on 3 main groups 1. Geographic 2. Demographic 3. Psychographic 4. Behavioral Now I will discuss three of the s egments and I will rank them based on their viability and likely contribution to the business. 1. Demographic: Age| 18 – 30| Gender| Females| Income| Above 500 K. D| Religion| Muslims| We choose the age of 18-30 because from 18- 25 are likely to buy most of our products and because most of them are in Colleges and universities they will use it more.And from 25-30 are likely to go for weddings and in Kuwait they must have makeup on them when they are going to wedding and that why we will be focusing on this age group. Cosmetics are used by females and also Avon Company is a women company so we will be focusing on women and tries to satisfy their needs and wants. The income should be above 500 K. D because women who have an income which is below 500 K. D will not be able to buy from Avon because they will have a more important priority to do with their salaries and they will prefer to buy from other shops that cheaper than Avon. 2. Psychographic:We will be focusing on the inter est because women who are interested to attend social meeting and family gathering which are a very important part in our society will be more likely to buy make up because this type of women use it more than others. Also we will be focusing on the opinion because we don’t sell only cosmetics, we sell Halal cosmetics and that might make a difference on people who thinks and believe that Halal product are better than other regular product and we will be focusing on this type of women because they care about the ingredients and how did we make our products. . Behavioral: We will be focusing on the usage rate because women who use makeup and cosmetics more than other because they have more occasions so these will be focused on and also brand loyalty because there are some women when they like a certain brand of makeup they don’t tend to change it and they became loyal to this brand and this type of women who we are looking for.Also Occasions is one of the important parts of behavioral segment because there are women who don’t use make unless they have an occasion and this type we can satisfy them by offering them promotions for a whole set of cosmetics and they will have the opportunity to buy it and keep it till they use it. Which segments are likely to purchase our product?Now if we want to see which segment is more likely to buy my product and ranking them from one to three, Number one will be Demographic segment because they are likely to buy my products since the religion is included and Halal product means that this product is the best product for Muslims and also because they are women and the age of 18-30 is the best age to buy from us.Second, Psychographic women who are interested in family gathering and social meeting and gathering are likely to buy our product more than the others because they use the makeup more than others and those whom we want to attract and they will be likely to buy our product because we can offer them speci al discount and promotions if they visited us more and more.The last one is Behavioral because women who uses the cosmetics based on usage rate and brand loyalty won’t buy our product so much because cosmetics products isn’t used for one day, it’s used for a period of time and we want women who use more so they will buy more and this is the reason why behavioral segment comes in the last place. After segmenting the market, now we can say that our best customer is a Muslim women between 18-26 years old who is interested in social activities and meeting and also interested in family gathering with an income above 500 K.D and she thinks that Halal cosmetics are better than regular cosmetics because they don’t have Haram ingredients and it is been produced and manufacture in a better way. Mission & Vision and How might be affected by new Halal Product: Avon Vision: To be the company that best understands and satisfies the product, service and self-fulfill ment needs of women—globally. Avon’s Mission: The Global Beauty Leader Avon Company will build a unique portfolio of beauty and related brands, striving to surpass their competitors in quality, innovation, and value, and elevating our image to become the world’s most trusted beauty company.The Women’s Choice for Buying Avon Company will become the shopping destination for women, providing a personal, high-touch experience that helps create lifelong customer relationships. The Premier Direct Seller Avon Company will expand their presence in direct selling, empowering women to achieve economic independence by offering them a superior earnings opportunity as well as recognition, service and support, making it easy and rewarding to be affiliated with Avon. The Best Place to WorkAvon Company will be known for their leadership edge, including their passion for high standards, their respect for diversity, and their commitment to create exceptional opportunities for professional growth so that associates can fulfill their highest potential. The Largest Women’s Foundation Avon Company will be a committed global champion for the health and well-being of women through philanthropic efforts, with a special focus on breast cancer, domestic violence and women’s empowerment. The Most Admired CompanyAvon Company will deliver superior returns to our shareholders by tirelessly pursuing new growth opportunities while maintaining our commitment to be a socially responsible, ethical company that is watched and emulated as a model of success. When Avon Company introduced the Halal cosmetics many things were changed in the Vision and the Mission of the company. This step has given the company an opportunity to prove that Avon Company is a real Women Company and they care about women. By introducing Halal product they have attract more customers to their brand name.Every company has its own Vision and Mission and now we will see what did the Halal cosmetics change in the Vision and the Mission? Halal cosmetics have changed the company to be a better company that cares about all the religions and try to have the best ingredients and satisfy the women needs globally. By providing Halal cosmetics Avon proved what they have promised when they said they wanted â€Å"To be the Company that best understands and satisfies the product, service and self-fulfillment needs of women— globally. Halal products have worked in make the Avon Company image better and trustworthy and also it helps the company with their mission such as being the most admired company and also by introducing Halal product to the company they’re achieving their mission to be the largest women’s foundation and the women choice of buying and to be the global beauty leader. Providing the same quality of service to existing customers Customer service is a very important part that we have to focus on because customer service is in every purch ase the customer does.We all have stories with bad customer service and good customer service and we used to share it with others. We know that word of mouth could be the reason why customers always come back for your store or company or it could be a reason of loosing many customers by treating them poorly. Warren Buffett said: â€Å"It takes 20 years to build a reputation and five minutes to ruin it. To be honest with the customers is the best way to ensure a good customer service.Being honest with the customers and communicating with the customers when there is any mistake that happens ensures you that the mistake will never happen again and this is an advantage of being honest. There are few steps if we follow them we will continue to provide continued quality of service. 1. Response quickly When something goes wrong we have to quickly call the customer and explain him what happened and explain him our company’s mistake.If We have to communicate with a large number of cu stomers, then we have to send them an email explaining them what’s the company’s mistake and we will send them an email because it’s faster if we are communicating with a large number of customers. 2. Set a Realistic Expectation If we promised the customers something that didn’t delivered as we promised, the customers will feel disappointed and we will lose their trust in our words and promises, so we must do what we have committed to do even if it takes some arm wrestling with other departments who want to launch a product to the market before its been ready. . Respect The customers are so important to any company, without them we will not have any company, so all of our staff should love the customers even though there are some customers who will push the limits, but with the philosophy of respecting our customer and appreciating him we will get the customers satisfaction and we will be providing good customer service. From Gandhi, â€Å"We must become the change we want to see in the world. † How could we know if the customers are satisfied with our customer service or no? We have many ways to see if the customers are satisfied or no.First, after purchasing we can ask them to do a survey for us and also by doing an annual survey is a good way to ask. Also a follow up calls from the call center department will be a good idea. Measuring our services is an important thing to do because it gives us the opportunity to improve our company performance or even to save our company of losing. We will do some steps to know if customers are satisfied or no. How can we keep the customer satisfied? We can keep the customer happy and satisfied by following also several rules.If we follow these rules we will be able to satisfy the customers and ensure that they are happy with our services. 1. Service level: For the call center the first call is just like the first impression for the customer. The customers will know if the service is good or bad from the first call. Also for the shipment and delivery we must give a very good impression for the customer from the first day. 2. Response time: The response time is a very important tool we should use to ensure that our customers are satisfied and what we mean by response time is that when any customer has a question we should answer him as soon as possible.This will help us to keep the customers satisfied. 3. Give the customer his time: Some of the companies tell their agents to keep the calls short, but this is not helping the company because this might send a wrong message to the customer, so we will be giving the customer plenty of time to feel free to ask about anything he want and also our agent will give the customers a full detailed answers. After doing all these steps we will be sure that we are provide the same quality of service to existing customers with the introduction of the new Halal product.Major Promotional Activities & RMOI: This table shows our pro motion major activities and also it shows which promotion we will use in each month before launching the product and after launching the product. We have choose three main promotions activities section and under each of them we have choose a certain promotions ways that we thinks it best deliver our message to our target market. | October| November| December| January| February| March| April| May| Events & Exhibitions| | | | | | | | | Media| | | | | | | | | Internet| | | | | | | | |We will be launching the product in December 2012. In October and November these two months are pre launch months and we will be doing some exhibitions and advertisement on these two months to create product awareness before launching it. When we launch the product we want to reach the highest number of target market so we will be using the three major promotions to reach our target market on December. Event | October| November| December| January| February| March| April| May| Cost| Exhibitions in Mall| | | | | | | | | 3,200 K. D|Trade Show| | | | | | | | | 2,000 K. D| For the Event we will be using this promotion in October before launching the product, December when we launch the product, January, March and May. We will be using two types of Events promotions. The first one is Exhibition in malls such as Avenues, Marina Mall and Al Fanar Mall. The second one is the Trade show where there are some exhibitions for cosmetics brand where many cosmetics brand rent a booth and promote their product. This table will show you what Event promotions we will use and when. Media October| November| December| January| February| March| April| May| Cost| Catalogs | | | | | | | | | 400 K. D| Magazines| | | | | | | | | 600 K. D| Radio| | | | | | | | | 1,200 K. D| Flyers| | | | | | | | | 400 K. D| For the Media Promotions we will be using 4 types of media. The first thing we will be printing some Catalogs of our product and a brief description of our company and what are the Halal Products. The se cond thing we will be doing some advertisement in some Magazine that targeted the women such as Laki Magazine, Al-Mara’a Magazine and Sayedati Magazine.Also Radio is a good way to advertise for such a product, we will be doing some commercial advertisements in Marina FM because there is a study that said 78% of the channel listeners are females and that was said during one of the programs in Marina FM. Also flyers will be printed and we will be publishing them in some salons and Malls. Internet | October| November| December| January| February| March| April| May| Cost| Social Network| | | | | | | | | 600 K. D| Blogs| | | | | | | | | 150 K. D| For the Internet Promotions we will be using two methods.First we will be using Social Networks such as Facebook, Twitter, MySpace and YouTube. We choose this method because nowadays many people are being a part in the social networks websites and in Kuwait it has been a very attractive way to reach your target market. Also some of the so cial networks could offer you to advertise just for your target market. For example, if your target market is female age from 18 to 30 and their interests are Cosmetics, The social network can advertise your promotion just for the target you choose.The second method we will be using is Blogs since now many people are interested in blogs and they can share their opinion and get new ideas. This method might be used to educate our target market about Halal Product and also we might use it to tell more about our products and company. This is table shows our promotional budget for 8 month before and after launching the product and also we have mention the expected ROMI for these 8 months. Promotion Method| Promotion Budget| Events Promotions| 5,200 K. D| Media Promotions| 2,600 K. D| Internet Promotions | 750 K. D| Total| 8,550 K. D|Return On Marketing Investment| 17,100 K. D| As we can see the last table shows each promotion method budget and also it shows the total budget for the Marke ting plan in 8 months including the two pre launch months. It also shows you that the ROMI is 17,100 K. D because what are we planning for is in every 1 K. D we pay for promotions we want to get 2 K. D for example, When we budgeted 5,200 K. D in the Event promotions we want to make sales of 10,400 K. D and we did that because after making sales of 10,400 K. D we have to pay all of our expenses and we will have the rest as a profit.The best way to make sure that you are making profit is to make sure that the ROMI is 50% or above. One Year Budget and ROI: This table shows which promotions we are going to use for a period of 14 months include the two months of the pre launch period. This table shows in details which promotion we are going to use and when also it shows how much each promotion cost. Promotion Method| Promotion Budget For one year + Pre launch 2 months | Events Promotions| 7,000 K. D| Media Promotions| 3,800 K. D| Internet Promotions | 1,400 K. D| Educational Promotions| 1,500 K. D| Total| 13,700 K.D| Return On Marketing Investment| 27,400 K. D| This table shows the promotional budget for a period of 14 months including the 2 months before launching the product. As we mentioned before in the report we always assume that our return on investment will be the double because we usually set a plan to get 2 K. D for every 1 K. D we invest in promotions and marketing. Sales| 133,000 K. D| | COGS| 80,000 K. D| | | | 53,000 K. D| Gross Profit| 53,000 K. D| | Expenses: * Sales Expenses: 13,700 * Operation Expenses: 6,000 * Financial Expenses 5,000| 24,700 K.D | | Net Profit| | 28,300 K. D| This table shows the sales we make for a period of 14 months, how much did we pay for the goods or product we sell and it shows what expenses did we have and how much each one of them cost us. Also as you can see it tells us how much profit we make over one year. We calculate that by taking how much sales we made minis how much did we pay for the product we sells and then w e will get the Gross profit. Then we take the Gross Profit minis Total Expenses and we will get the Net Profit which means the money we make over a period of time which is in our case 14 month.Competitors: MAC: MAC Company is one of the best names in the cosmetics industry. MAC Company was founded in 1984 in Toronto, Canada by Frank Toskan and Frank Angelo. The MAC is a short cut of Make-up Art Cosmetics, but its known world-wide as MAC. Frank Angelo was a beauty salon owner and he come up with a makeup line that would be well with photography. The two owners use to cook the cosmetics in their own kitchen and most of their clients were artist, models, photographer. Strength: * Strong Brand Name * Brand Loyalty * Many Branches in KuwaitWeaknesses: * Uncomfortable products * Potential skin irritants products * No anti-blemish products * Poor customer service * Not many Advertisement L’Oreal: L’Oreal is the world largest cosmetics and Beauty Company. It was founded in 190 9 by the French chemist Eugene Schuller in France. L’Oreal has a variety of products such as hair color, skin care, sun protection, makeup, perfumes and hair care. L’Oreal reached the top 100 Brand in the industry which means it is one of the leading cosmetics company in the cosmetics industry. Strength: Many distribution channels sells their products in Kuwait, but they don't have a store here * Many Advertisement * Many varieties of products line * Many products for men * Their product almost in every super market in Kuwait Weaknesses: * No experts in Makeup and no makeup artist * No store for L'Oreal they only supply other stores with their products * They are focusing on hair product and less focusing in cosmetics Threats: There are few threats that our company is facing from MAC and L'Oreal. 1. They have a good customer base Customers prefer to try something have been in the market for long time then trying new thing specially for cosmetics products so it might be hard for us to attract and get customers interested in our product 2. They might do promotions or discounts on the time we launch our product * They may fail our product launching because they might do discounts or huge promotions on the same time we launch our product in and that could distract the customers for noticing our products 3. They might introduce Halal Product Our competitive advantage is that we have Halal products, if they produce Halal products and launch it in Kuwait most of the customers will buy from them since they are well-known and have a big customer's base. Communicating the changes in the Current Operations with Introduction of Halal Product: When any company introduce new product there will be many changes in the organization. The successful companies are the companies that focus on the new product and also they still focus on the old product and they know how to communicate the changes that happens to the current operation in the organization.For our compa ny we will have 5 main steps to be able to communicate the changes. Who? 5. Employees 6. Management 7. Board of Directors 8. Clients or customers if necessary How? 5. We must communicate through many channels such as writing, intranet of the organization and training and explain more about the change 6. We have to give enough time for people to ask question and know more about the change 7. We have to clearly explain the Vision, Mission and the objectives of our company 8.Explain the reason of the change clearly and what that might benefit the company and the clients If we follow these 4 steps, we will be able to make a very good communication and all the people who works in the company will know why we are changing and how we will change and when also, so they will be on track with any step the company does and they will help to make the introduction of Halal product more successful. Recommendation: Avon Company is a very successful company in the cosmetics industry and it has a ve ry long history in the industry.Avon products are in more than 130 countries and that show us how big and successful the company is. I believe that Avon Company will make a huge success in Kuwait and even in the Middle East because Avon has the perfect products that satisfy the needs of Kuwait market the Middle East market. The Vision of Avon is to be the company that satisfies the needs of the women internationally and globally and by introducing Halal product they are proving to the people that Avon is the Number 1 Company that understands the women need and try to provide the products that satisfy that need.The introduction of Halal Product will make a big change in the marker. Kuwait market is small and Kuwait community is also small and a word of mouth in Kuwait is doing a great job for the companies and organizations. By introducing Halal Product we will get the Kuwait market attention and many people will be talking about it and we will have very good product awareness by wor d of mouth and we will make a big success in this market since it’s an Islamic market and they are trendy people who like to try new things. References: http://en. wikipedia. rg/wiki/Halal http://www. npros. com/dir/avon/ http://www. avoncompany. com/aboutavon/index. html http://licence2halal. com/our-services/ http://www. malaysiahalalfoods. com/ingredients. html http://www. halaljournal. com/article/194/jakim-halal-certification-details http://www. scribd. com/doc/26155318/New-Product-Development-Strategy http://managementhelp. org/fp_progs/mkt_mod/market. htm http://managementhelp. org/fp_progs/mkt_mod/mrk_nlyz. htm http://www. netmba. com/marketing/market/segmentation/ http://samehar. wordpress. com/2006/05/29/a223/